Standing Out

In a world powered by consumers, Seth Godin may be the most passionate one. According to Godin, an idea is most potent when the entrepreneur does something out of the ordinary with it, which in turn attracts more attention and increases interest in the product.

Godin says at one point in his speech, "The thing that decides what gets talked about, what gets done, what gets changed, what gets purchases, what gets built, is is it remarkable?" This is very true in todays society. The more people talk about their new iPods and hybrid cars, the more the product spreads and the sales skyrocket.

The central idea is that if you market your idea to the innovators, then your idea has a better chance of liftoff because people will talk and hopefully spread your product. Godin argues that mass marketing, the idea of marketing average products to average people, is becoming obsolete because people tend to ignore innovation in an effort to stay in their comfort zone.

On your daily routine to wherever and whatever it is that you do, chances are that if there is change in your path you will notice it, and that is the focal point of the marketing industry today. Consumers are easily manipulated, and when word of mouth gets to them that a new product is "better," the people will express interest. As we are all consumers, we are all exposed to this ever-changing market industry, and whether we like it or not we will all keep on our toes about the latest innovation.